Dasha Petrova
Dasha Petrova is the visionary founder and CEO of AMAIA — a prestigious international consultancy, sourcing firm, and creative agency specializing in rare and limited-edition luxury items, holistic energetic alignment, and legacy-focused guidance for a global UHNW clientele.
With over 14 years of experience in the luxury sector, Dasha brings a deeply intuitive, multi-dimensional lens to her work. She began her career at Moda Operandi, managing a multi-million dollar global book of business in rare goods, pre-orders, and couture runway orders. She was later recruited by Laurent Malecaze, then-CEO of The Webster (now CEO of Chloé), to establish their Digital Styling division and launch their Private Orders business — driving millions in revenue within months.
Dasha holds a B.A. in Journalism and Literature from Emory University, equipping her with the strategic communication and storytelling skills that now underpin AMAIA’s creative services.
Under her leadership, AMAIA has evolved into a trusted global partner for private UHNW clients, stylists, family offices, luxury retailers, and concierge companies. The firm specializes in sourcing highly-coveted items — including Hermès, Patek Philippe, Rolex, AP, rare gems, supercars, fine art, and luxury real estate. AMAIA also facilitates crypto-based acquisitions and discreet commodity transactions involving gold, oil, and jet fuel.
Dasha’s spiritual depth and energy expertise set her apart. A fourth-generation energy practitioner, she blends ancient wisdom with modern luxury, offering services that include energetic cleansing for luxury items, bespoke sourcing based on spiritual alignment, and the reprogramming of high-value possessions through intentional ritual.
This fusion of worlds led to the creation of The AMAIA Almanac™ — a high-frequency monthly guide designed to help clients make spiritually intelligent decisions around wealth, timing, style, and acquisition. Each issue combines astrology, numerology, Kabbalistic wisdom, energetic investment strategy, and styling codes, serving as a calibration tool for those building lives of beauty, power, and purpose.
AMAIA’s consulting arm continues to serve both B2B and B2C clients through bespoke creative agency services, brand development, digital growth, and visual content strategy — always grounded in taste, discernment, and high-frequency execution.
Dasha’s client list includes royalty, celebrities, investors, and world-class creatives — those who understand that true luxury begins in resonance. Through AMAIA, she remains devoted to bringing light to the Creator through every transaction, aesthetic choice, and strategic move.